Campaign attribution
Use UTM parameters and referrer data to separate email, social, partner, and paid traffic.
Signals behind every visit
Understand how people reach your links.
Move beyond a raw click count. Compare campaigns and channels with the context you need to make the next link work harder.
URLio route
Campaign / launch
Visits · Referrers · Devices
What you can do
A direct path from publish to insight.
Audience context
Explore aggregate location, language, browser, operating system, and device reports.
Exportable records
Export supported reports for your own analysis, reporting workflow, or long-term archive.
A focused workflow
Three steps to a better route.
- Create a separate tracked link for each channel.
- Apply consistent UTM campaign naming.
- Compare results and improve the message or placement.
Common questions
Good to know before you publish.
What is the difference between visits and visitors?
Visits count sessions or interactions, while visitors estimate distinct people according to the available identifiers.
Do UTM parameters affect the destination?
They pass campaign labels to compatible analytics tools and help organize attribution; they do not change the page content by themselves.
Can reports be exported?
Supported data can be exported in common formats such as CSV or JSON, depending on your plan and report.